HEINEKEN

Art Director: Liam Butler

Agency: Red Brick Road

Production Company: Independent (producer: Greg Cundiff)

Red Brick road were pitching to Heineken and wanted to shoot a spec film. It was a beautiful idea. So, with a budget of £20,000 in our pockets, we headed to Johanesburg. We decided to shoot in the casts own language and chose to shoot on Beta cam for a particular look. Just as we were setting up for the final shot, a jeep came flying by and we watched as the two giraffes backed into the exact position we were after, saving us a bundle in post. This film was integral in Red Brick Road's winning of the £40 million Heineken account.